Social Responsibility In Marketing

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Ethics, Social Responsibility and Sustainability in Marketing

Ipek Altinbasak-Farina,Sebnem Burnaz
Ethics Social Responsibility and Sustainability in Marketing Book PDF

Author : Ipek Altinbasak-Farina,Sebnem Burnaz
Publisher : Springer
Page : 279 pages
File Size : 53,7 Mb
Release : 2019-07-03
Category : Business & Economics
ISBN : 9789811379246

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Ethics, Social Responsibility and Sustainability in Marketing by Ipek Altinbasak-Farina,Sebnem Burnaz Pdf

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.

Social Responsibility in Marketing

A. Coskun Samli
Social Responsibility in Marketing Book PDF

Author : A. Coskun Samli
Publisher : Praeger
Page : 224 pages
File Size : 53,6 Mb
Release : 1992-09-30
Category : Business & Economics
ISBN : UCSC:32106011631253

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Social Responsibility in Marketing by A. Coskun Samli Pdf

The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary. Marketing can achieve greater profits and higher quality of life for the whole society by being consumer oriented and proactive, and by considering consumers' well-being the highest priority. Marketing must reach out and cater to, not only the mainstream core markets, but to those who are less than equal opportunity consumers. These are special market segments such as the poor, elderly, minorities, and those who are particularly vulnerable. Marketing must also develop environment and consumer-friendly products and services. The prevailing market conditions in the United States are in favor of certain select groups. Furthermore, many conditions in the existing market are borderline pathological and need to be corrected. In addition to these, there are those consumers who are very vulnerable such as the elderly, the poor, the undereducated, and the frail. These groups cannot make the best purchase decisions nor do they have access to many facets of the market. Marketing must make a special effort to provide education, information, and protection for them and must bring as many people as possible into the mainstream of the economy. Unless marketing can take a proactive position and bring about products and services that are good, functional, and non-hazardous, consumers will not be able to optimize their purchase decisions.

Corporate Social Responsibility

Kolja Paetzold
Corporate Social Responsibility Book PDF

Author : Kolja Paetzold
Publisher : Diplomica Verlag
Page : 96 pages
File Size : 42,9 Mb
Release : 2010
Category : Business & Economics
ISBN : 9783836696159

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Corporate Social Responsibility by Kolja Paetzold Pdf

This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business. It is also illustrated how companies and organizations can control and measure their social actions. Furthermore, the advantages and disadvantages of the CSR implementation within an organization were compared. This allows the reader to understand which actions are beneficial for the organization and those that are not. The potential of CSR is illustrated by several aspects, followed by a comparison of the results. Greenwashing is of great interest for the everyday person who buys products with the thought of doing something good, for example, in connection with the environment, human rights, etc. One chapter solely concentrates on this subject, demonstrating how people can avoid paying more for a product with false claims, thus abusing their good will to care about social aspects. Greenwashing is part of this book, because it can also be seen as a marketing strategy, misleading conscious consumers, bluntly called fraud. This book demonstrates how CSR can be seen as a marketing tool on an international level, through which organizations can increase not only their assets, but also their reputation making it more attractive for potential new partners and employees.

Social and Sustainability Marketing

Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim
Social and Sustainability Marketing Book PDF

Author : Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim
Publisher : CRC Press
Page : 945 pages
File Size : 46,5 Mb
Release : 2021-09-26
Category : Business & Economics
ISBN : 9781000408027

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Social and Sustainability Marketing by Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim Pdf

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

Social Responsibility in the Global Market

Mary Ann Littrell,Marsha Ann Dickson
Social Responsibility in the Global Market Book PDF

Author : Mary Ann Littrell,Marsha Ann Dickson
Publisher : SAGE Publications
Page : 378 pages
File Size : 55,8 Mb
Release : 1999-07-20
Category : Business & Economics
ISBN : 9781452264615

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Social Responsibility in the Global Market by Mary Ann Littrell,Marsha Ann Dickson Pdf

This book unfolds rather like a good novel; it is compelling and convincing. The authors approach their topic with a great deal of background and superb organizational abilities. As the premise unwinds, readers are provided with excellent explanation and justification, as well as real-life accounts of people and their experiences. As a side benefit, the book also yields an admirable example of well-done qualitative case studies that are triangulated effectively with survey methods. --Sara U. Douglas, University of Illinois Social Responsibility in the Global Market illuminates an alternative way of conducting business that bridges the consumer′s social concerns and the producer′s financial concern through a compatible, nonexploitive, and humanizing system of fair trade. In-depth case studies introduce past successes and failures for seven Alternative Trading Organizations (ATOs) as they foster artisan empowerment, cultural integrity, and business sustainability. An integrative model synthesizes business conditions, tasks, and skills imperative for effective functioning of a fair trade system in an increasingly competitive global market. Mary Ann Littrell and Marsha Ann Dickson′s treatment of ATOs provides useful insights for academics in marketing, international development, entrepreneurship, and anthropology. In addition, this book offers practical finance for practitioners in international development, socially responsible businesses, and consumers concerned about impacts of their marketplace decisions.

Handbook of Research on Marketing and Corporate Social Responsibility

Ronald Paul Hill,Ryan Langan
Handbook of Research on Marketing and Corporate Social Responsibility Book PDF

Author : Ronald Paul Hill,Ryan Langan
Publisher : Edward Elgar Publishing
Page : 433 pages
File Size : 51,6 Mb
Release : 2014-07-31
Category : Business & Economics
ISBN : 9781783476091

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Handbook of Research on Marketing and Corporate Social Responsibility by Ronald Paul Hill,Ryan Langan Pdf

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f

Innovative Management and Firm Performance

M. Jakšic,S. Rakocevic,M. Martic,Milan Marti?,Maja Levi Jakši?,Sla?ana Barjaktarovi? Rako?evi?
Innovative Management and Firm Performance Book PDF

Author : M. Jakšic,S. Rakocevic,M. Martic,Milan Marti?,Maja Levi Jakši?,Sla?ana Barjaktarovi? Rako?evi?
Publisher : Springer
Page : 454 pages
File Size : 49,8 Mb
Release : 2014-07-29
Category : Business & Economics
ISBN : 9781137402226

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Innovative Management and Firm Performance by M. Jakšic,S. Rakocevic,M. Martic,Milan Marti?,Maja Levi Jakši?,Sla?ana Barjaktarovi? Rako?evi? Pdf

This book focuses on business firms as catalysts and agents of social and economic change, and explores the argument that sustainable development is the perfect opportunity for businesses to strengthen the evolving notion of corporate social responsibility, while achieving long-term growth through innovation, research and development.

Corporate Social Responsibility

Philip Kotler,Nancy R. Lee
Corporate Social Responsibility Book PDF

Author : Philip Kotler,Nancy R. Lee
Publisher : John Wiley & Sons
Page : 352 pages
File Size : 51,9 Mb
Release : 2011-03-31
Category : Business & Economics
ISBN : 9781118045770

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Corporate Social Responsibility by Philip Kotler,Nancy R. Lee Pdf

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

Daniel Thomas Cook,J. Michael Ryan
The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies Book PDF

Author : Daniel Thomas Cook,J. Michael Ryan
Publisher : John Wiley & Sons
Page : 630 pages
File Size : 49,9 Mb
Release : 2015-03-02
Category : Social Science
ISBN : 9780470672846

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The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies by Daniel Thomas Cook,J. Michael Ryan Pdf

With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com

Business Law I Essentials

MIRANDE. DE ASSIS VALBRUNE (RENEE. CARDELL, SUZANNE.),Renee de Assis,Suzanne Cardell
Business Law I Essentials Book PDF

Author : MIRANDE. DE ASSIS VALBRUNE (RENEE. CARDELL, SUZANNE.),Renee de Assis,Suzanne Cardell
Publisher : Unknown
Page : 180 pages
File Size : 45,7 Mb
Release : 2019-09-27
Category : Electronic
ISBN : 1680923021

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Business Law I Essentials by MIRANDE. DE ASSIS VALBRUNE (RENEE. CARDELL, SUZANNE.),Renee de Assis,Suzanne Cardell Pdf

A less-expensive grayscale paperback version is available. Search for ISBN 9781680923018. Business Law I Essentials is a brief introductory textbook designed to meet the scope and sequence requirements of courses on Business Law or the Legal Environment of Business. The concepts are presented in a streamlined manner, and cover the key concepts necessary to establish a strong foundation in the subject. The textbook follows a traditional approach to the study of business law. Each chapter contains learning objectives, explanatory narrative and concepts, references for further reading, and end-of-chapter questions. Business Law I Essentials may need to be supplemented with additional content, cases, or related materials, and is offered as a foundational resource that focuses on the baseline concepts, issues, and approaches.

RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS

Dr Ramesh Kumar Miryala,John Paul Mennakanti
RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS Book PDF

Author : Dr Ramesh Kumar Miryala,John Paul Mennakanti
Publisher : Zenon Academic Publishing
Page : 206 pages
File Size : 52,7 Mb
Release : 2016-03-31
Category : Business & Economics
ISBN : 9789385886003

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RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS by Dr Ramesh Kumar Miryala,John Paul Mennakanti Pdf

Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today marketing and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative marketing strategy to achieve success. Effective Marketing has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the marketing strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of marketing also reflecting in marketing education. This book is an attempt in that direction. We sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.

Socially Responsible International Business

Leonidas C. Leonidou,Constantine S. Katsikeas,Saeed Samiee,Constantinos N. Leonidou
Socially Responsible International Business Book PDF

Author : Leonidas C. Leonidou,Constantine S. Katsikeas,Saeed Samiee,Constantinos N. Leonidou
Publisher : Edward Elgar Publishing
Page : 560 pages
File Size : 48,5 Mb
Release : 2019
Category : Business & Economics
ISBN : 9781788114127

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Socially Responsible International Business by Leonidas C. Leonidou,Constantine S. Katsikeas,Saeed Samiee,Constantinos N. Leonidou Pdf

Acting in a socially-responsible manner has become a crucial success factor for many international firms due to the highly complex, competitive, and volatile global environment in which they operate. This book will contribute new ideas, contemporary knowledge, and original research to the area of socially-responsible international business, and offers challenging directions for future research. Topic covered range from global environmental influences on acting in a socially-responsible way; foreign buyer reactions to responsible business and international market targeting to development of socially-responsible international business strategies.

Socially Responsible Consumption and Marketing in Practice

Jishnu Bhattacharyya,M. S. Balaji,Yangyang Jiang,Jaylan Azer,Chandana R. Hewege
Socially Responsible Consumption and Marketing in Practice Book PDF

Author : Jishnu Bhattacharyya,M. S. Balaji,Yangyang Jiang,Jaylan Azer,Chandana R. Hewege
Publisher : Unknown
Page : 0 pages
File Size : 54,9 Mb
Release : 2022
Category : Electronic
ISBN : 981166434X

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Socially Responsible Consumption and Marketing in Practice by Jishnu Bhattacharyya,M. S. Balaji,Yangyang Jiang,Jaylan Azer,Chandana R. Hewege Pdf

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.

Corporate Social Responsibility. CSR Communication as an Instrument to Consumer-Relationship Marketing

Elena Bueble
Corporate Social Responsibility CSR Communication as an Instrument to Consumer Relationship Marketing Book PDF

Author : Elena Bueble
Publisher : GRIN Verlag
Page : 121 pages
File Size : 46,9 Mb
Release : 2009-07
Category : Electronic
ISBN : 9783640386970

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Corporate Social Responsibility. CSR Communication as an Instrument to Consumer-Relationship Marketing by Elena Bueble Pdf

Diploma Thesis from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Bremen, language: English, abstract: Corporate Social Responsibility (CSR) is defined as "achieving commercial success in ways that honour ethical values and respect people, communities, and the natural environment" and is the topic of interest for this research paper. The aim of study was to investigate CSR communication and how it is perceived with a view to identifying how CSR can be communicated more effectively to consumers. The focus in this context was on relational CSR potentials and the effect of consumer-company identification as a main driving force behind relational CSR effects. In order to achieve this aim a comprehensive literature review was conducted to conceptualise the ideas on CSR, the CSR communication challenge as well the link between CSR information and consumer-company identification. Further, primary research was undertaken in terms of a consumer survey among German students in order to gain an understanding of consumer perceptions as well as to identify critical aspects of CSR communication. Results indicate that in spite of a general tendency of scepticism towards companies, consumers do accept and expect companies to communicate on their CSR activities. It also became apparent that interest in and support of the subject clearly exceed the awareness level, which suggests an unmet receptiveness regarding CSR information. In this context, women showed significantly more support and interest in the topic corroborating the established hypothesis of respective gender differences which was established within the theoretical discussion. As a conclusion of this study female consumers have to be considered as particularly receptive towards CSR information and as a particular valuable target for CSR communication. The high level of support in general and especially am

Socially Responsible Consumption and Marketing in Practice

Jishnu Bhattacharyya,M. S. Balaji,Yangyang Jiang,Jaylan Azer,Chandana R. Hewege
Socially Responsible Consumption and Marketing in Practice Book PDF

Author : Jishnu Bhattacharyya,M. S. Balaji,Yangyang Jiang,Jaylan Azer,Chandana R. Hewege
Publisher : Springer Nature
Page : 352 pages
File Size : 48,7 Mb
Release : 2022-01-31
Category : Business & Economics
ISBN : 9789811664335

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Socially Responsible Consumption and Marketing in Practice by Jishnu Bhattacharyya,M. S. Balaji,Yangyang Jiang,Jaylan Azer,Chandana R. Hewege Pdf

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.