Spending Advertising Money In The Digital Age

Author : Hamish Pringle,Jim Marshall
Publisher : Kogan Page Publishers
Page : 336 pages
File Size : 40,7 Mb
Release : 2011-12-03
Category : Business & Economics
ISBN : 9780749463083

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Spending Advertising Money in the Digital Age by Hamish Pringle,Jim Marshall Pdf

Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA Effectiveness Awards databank and from IPA TouchPoints, the world's first customer-centric media habits survey, plus research from Nielsen and Millward Brown, the authors propose a new model, 'F.A.I.P.A', for media and communications planning. This model describes how to select the right media channel to promote a brand from the many that are now available, and if you are employing a range of 'bought', 'owned' and 'earned' media, which to concentrate on, and how to allocate the budget between them. Spending Advertising Money in the Digital Age also has contributions from leading figures in the media industry and contains many examples of top campaigns with demonstrable results in the marketplace.

Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
Page : 206 pages
File Size : 45,6 Mb
Release : 2021-02-19
Category : Business & Economics
ISBN : 9781800712669

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Strategic Corporate Communication in the Digital Age by Mark Anthony Camilleri Pdf

Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

Author : Learn2succeed. com Incorporated
Publisher : Productive Publications
Page : 147 pages
File Size : 47,8 Mb
Release : 2014-05-14
Category : Business & Economics
ISBN : 9781552704714

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Advertising for Beginners: Successful Web and Offline Advertising in the Digital Age by Learn2succeed. com Incorporated Pdf

Author : Ta?k?ran, Nurdan Öncel
Publisher : IGI Global
Page : 509 pages
File Size : 52,6 Mb
Release : 2015-02-28
Category : Business & Economics
ISBN : 9781466681262

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Handbook of Research on Effective Advertising Strategies in the Social Media Age by Ta?k?ran, Nurdan Öncel Pdf

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Author : Milton Kotler,Tiger Cao,Sam Wang,Colllen Qiao
Publisher : World Scientific
Page : 404 pages
File Size : 53,8 Mb
Release : 2020-08-26
Category : Business & Economics
ISBN : 9789811216992

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Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing by Milton Kotler,Tiger Cao,Sam Wang,Colllen Qiao Pdf

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

Author : Suzanne M. Kirchhoff
Publisher : Unknown
Page : 25 pages
File Size : 55,5 Mb
Release : 2010-03
Category : Electronic
ISBN : 1437926045

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Advertising Industry in the Digital Age by Suzanne M. Kirchhoff Pdf

The advertising (Ad) industry is in the midst of a fundamental restructuring. The deep recession has depressed ad spending. At the same time, the industry faces longer-term challenges as consumers migrate from traditional media to digital platforms such as websites, cell phones, mobile e-readers, and gaming networks. The emerging digital market offers great advantages incl. lower dist. costs, and the ability to target ads to individuals rather than broad groups. Contents of this report: (1) Intro.; (2) Ad and the Economy: Scale of the Ad Industry; Ad Employ.; (3) Ad and Media; (4) Ad Prices/Ad Strategies: Measurability; Search/Ad Networks; Ad Networks; Behavioral Ad; (5) Ad Platforms; (6) Ad Reg¿n.: Self Reg¿n.; Pending Reg¿n. and Oversight. Illustrations.

Author : Ioannis Rizomyliotis,Kleopatra Konstantoulaki,Ioannis Kostopoulos
Publisher : Springer
Page : 92 pages
File Size : 46,6 Mb
Release : 2017-06-27
Category : Business & Economics
ISBN : 9783319587837

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Business-to-Business Marketing Communications by Ioannis Rizomyliotis,Kleopatra Konstantoulaki,Ioannis Kostopoulos Pdf

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications.

Author : Matthew Bartnik
Publisher : Unknown
Page : 118 pages
File Size : 52,8 Mb
Release : 2018-09-24
Category : Electronic
ISBN : 1723998591

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The Age of Digital Marketing: Master the Power of Facebook Advertising for Insanely Effective Social Media Marketing by Matthew Bartnik Pdf

★★Receive DOUBLE VALUE on this book. Now when you purchase the paperback version of this book you get the Kindle version FOR FREE★★ Learn how to Leverage the Power of the largest online Audience in the world! 79% of Americans Actively Use Facebook (and this number is only growing) 50 Million + businesses have facebook pages 57% of Consumers Say Facebook Contents and Ads Influenced their Purchasing Decisions 23% of Facebook Users report Making a purchase after Clicking on a Facebook Ad There is a virtually endless pool of customers at your fingertips that you can tap into if you learn how to master Facebook Advertising and learn how to take advantage of all the resources and data that Facebook provides for businesses. This book will teach you how to get started with Facebook Advertising. You will learn: All of the different ways you can advertise on Facebook How to decide which form of advertising will work most effectively for your business and objectives B2C vs. B2B advertising on Facebook The pros and cons of using Facebook Ads Vs. Google Adwords and how you can use both for maximum reach How the platform works and how it automates your remarketing and targeting How to evaluate and learn from the facebook reports and data to optimize your marketing efforts and get the most bang for your buck. You will become an expert in: Creating effective facebook ads Exploiting the tools and tricks that most people aren't aware of on Facebook. This will give you a competitive edge Keeping your advertising campaigns lean by controlling the budget and spending only on the most effective strategies and campaigns Avoiding the 30 most common mistakes people make with Facebook Advertising. This book is a comprehensive, step-by-step, beginners guide that will help you become an influencer on Facebook, a platform that is absolutely essential for marketers who want to be effective in the 21st Century.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1806 pages
File Size : 55,8 Mb
Release : 2017-01-06
Category : Business & Economics
ISBN : 9781522517948

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Advertising and Branding: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Author : Y?lmaz, Recep
Publisher : IGI Global
Page : 360 pages
File Size : 41,9 Mb
Release : 2017-02-01
Category : Business & Economics
ISBN : 9781522523741

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Narrative Advertising Models and Conceptualization in the Digital Age by Y?lmaz, Recep Pdf

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

Author : Karl Kaser
Publisher : Springer Nature
Page : 240 pages
File Size : 50,8 Mb
Release : 2021-08-31
Category : Social Science
ISBN : 9783030784126

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Femininities and Masculinities in the Digital Age by Karl Kaser Pdf

This book provides a fresh overview on the debate about the remarkable regression of gender equality in the Balkans and South Caucasus caused by the fall of socialism and by the revitalization of religion in Turkey. Contrary to the prevailing opinion of researchers who state continuous male domination, the book presents strong arguments for an alternative outlook. By contrasting the realia of gender relations with the utopia of new femininities and new masculinities driven by digital visual communication, the book provokingly concludes with the arrival of two utopias: the Marlboro Man – still authoritative but lonely – conquering and refusing family obligations; and with the emergence of a new femininity type – strong and beautiful. As such this book provides a great resource to anthropologists, demographers, sociologists, gender and media researchers and all those interested in feminist issues.

Author : Gabriela Taylor
Publisher : Global & Digital
Page : 172 pages
File Size : 55,8 Mb
Release : 2013-09-23
Category : Business & Economics
ISBN : 9781909924031

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Advertising in a Digital Age - Best Practices & Tips for Paid Search and Social Media Advertising by Gabriela Taylor Pdf

Best Practices & Tips for Paid Search and Social Media Advertising If your customers are spending more and more time online, why aren’t you advertising there? Do you think it’s too expensive, too confusing, too hard to reach your target market? If your business is already active online, is it getting enough bang for its bucks? Let an online marketing expert teach you the secrets of advertising online to achieve business goals. Discover just how inexpensive it can be to advertise digitally. Use Online Advertising to: Reach more people while spending less Interact with your community Collect feedback and monitor results in real-time Make real-time adjustments Target and re-target your messages for relevancy Online Advertising has revolutionized how marketers target and capture audiences; don’t be left behind.Advertising in a Digital Age can help you understand this market so you use your advertising budget more effectively and get as much free advertising as possible.

Author : Danielle Sarver Coombs,Simon Collister
Publisher : Bloomsbury Publishing USA
Page : 528 pages
File Size : 44,7 Mb
Release : 2015-11-23
Category : Technology & Engineering
ISBN : 9798216072386

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Debates for the Digital Age by Danielle Sarver Coombs,Simon Collister Pdf

By evaluating the Internet's impact on key cultural issues of the day, this book provides a comprehensive overview of the seismic technological and cultural shifts the Internet has created in contemporary society. Books about Internet culture usually focus on the people, places, sites, and memes that constitute the "cutting-edge" at the time the book is written. That approach, alas, renders such volumes quickly obsolete. This provocative work, on the other hand, focuses on overarching themes that will remain relevant for the long term. The insights it shares will highlight the tremendous impact of the Internet on modern civilization—and individual lives—well after specific players and sites have fallen out of favor. Content is presented in two volumes. The first emphasizes the positive impact of Internet culture—for example, 24-hour access to information, music, books, merchandise, employment opportunities, and even romance. The second discusses the Internet's darker consequences, such as a demand for instant news that often pushes journalists to prioritize being first over being right, online scams, and invasions of privacy that can affect anyone who banks, shops, pays bills, or posts online. Readers of the set will clearly understand how the Internet has revolutionized communications and redefined human interaction, coming away with a unique appreciation of the realities of today's digital world—for better and for worse.

Author : Renee Hobbs
Publisher : W. W. Norton & Company
Page : 368 pages
File Size : 51,7 Mb
Release : 2020-10-20
Category : Education
ISBN : 9780393713510

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Mind Over Media: Propaganda Education for a Digital Age by Renee Hobbs Pdf

Winner of the AAP 2021 PROSE Award for Excellence in Social Sciences. Propaganda is inescapable. It’s everywhere. Students need to analyze, resist, critique—and create. Media literacy educators have always insisted that we are both creators and receivers of media messages. The truth of this is even more apparent in today’s digital environment, with children and adults alike participating in a ubiquitous, nonstop stream of social media. Clearly, students need the tools to interpret news and information critically—not just for school but for life in a “post-truth” world, where the lines blur between entertainment, information, and persuasion. Renee Hobbs demonstrates how a global perspective on contemporary propaganda enables educators to stimulate both the intellectual curiosity and the cultural sensitivities of students. Replete with classroom and online learning activities and samples of student work, Mind Over Media provides a state-of-the-art look at the theory and practice of propaganda in contemporary society, and shows how to build learners’ critical thinking and communication skills on topics including computational propaganda, content marketing, fake news, and disinformation.

Author : Bryan Foster
Publisher : School Marketing e-Handbook
Page : 327 pages
File Size : 48,8 Mb
Release : 2020-06-30
Category : Religion
ISBN : 9780980610734

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Church Marketing Manual for the Digital Age by Bryan Foster Pdf

GOD is Jesus & Mahomad. God revealed to the author that now is the time to share and help explain this Revelation. It was initially revealed to author, Bryan Foster, in the early morning on 28th, May 2016 while camping on the plains of Mt Warning in Murwillumbah. This is the fifth book published in the 'GOD Today' Series. It highlights three Revelations from God that you will love or hate. Key concepts covered in this book's series of articles are: God/Allah is Jesus & Mahomad; the Truth was revealed by God through 21 Revelations received by the author in 2016 and November, 2018; the various Revelations not explained in the first four books are explained now; the prophecy of the author and Tears from God help prove the Incarnations of God as Jesus and Mahomad.God needs the religious leaders, scriptural scholars, theologians, etc., from both Islam and Christianity to explain these Revelations as each applies to them. Other religions should also be included through the offer to become an integral part of God's place in today's world by helping with the explanations, and the theology of One God only, the same God, for all time etc.. Book 4, primarily a photobook companion for Book 3, helps the reader appreciate the Truth from God through some spectacular and original images of the sun's rays, flares, clouds and a double rainbow. Many manifesting as sun arrows, flares and a giant Easter Cross. The author believes that these are shared by God to help both the author and readers alike believe in their accuracy, through the Revelations, images and explanations.The final two books in this Series of seven are about LOVE in our world and ABSOLUTE LOVE from God for each one of us throughout history and into the future until the end of time.GOD LOVES each of us equally and encourages us all to live a life in strong relationships with God and our neighbours throughout the world past, present and future.