Download Full eBooks in PDF
Sun Tzu Strategies For Marketing Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Sun Tzu Strategies For Marketing book. This book definitely worth reading, it is an incredibly well-written.
Author : Gerald A. Michaelson,Steven W. Michaelson
Publisher : McGraw Hill Professional
Page : 260 pages
File Size : 46,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 0071427317
Battle-tested strategies for marketing your product or service to victory!
Author : Michaelson
Publisher : Tata McGraw-Hill Education
Page : 0 pages
File Size : 48,8 Mb
Release : 2004-03
Category : Electronic
ISBN : 0070587450
What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In Sun Tzu Strategies for Marketing, the bestselling author of Sun Tzu: The Art of War for Managers interprets the crafty General's classic battle strategies specifically for today's marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu's writings to marketing strategy. Gerald Michaelson restates these timeless ideas as The Principles of the Marketing War. Each principle is illustrated with strategic and tactical applications drawn from the world's most successful marketing campaigns.
Author : Gary Gagliardi
Publisher : Science of Strategy
Page : 192 pages
File Size : 47,9 Mb
Release : 2006-02
Category : Business & Economics
ISBN : 9781929194377
Let the war begin! The battle ground of the twenty-first century is the global marketplace. This book adapts Sun Tzu's Art of War to market positioning and promotion.
Author : James Sonhill DBA,Sun Tzu
Publisher : Sonhill Publishing LLC
Page : 280 pages
File Size : 55,6 Mb
Release : 2020-06-28
Category : Business & Economics
ISBN : 8210379456XXX
Sun Tzu Marketing Strategy™ gives you a set of Sun Tzu strategy rules you can use to effectively plan out and strategize your marketing campaign. You plan and strategize your marketing campaign by first knowing how to develop a strategic plan and establish a strategic position for your offer. Then you craft a practical strategy and formulate a strategy cycle to make your strategic plan work and help you obtain your strategic position. Your strategic plan works with your strategy and your strategic position works with your strategy cycle. This is how you effectively plan out and strategize a viable marketing campaign that will sell anything. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.
Author : Mark McNeilly,Mark R. McNeilly
Publisher : OUP USA
Page : 343 pages
File Size : 53,9 Mb
Release : 2012-01-26
Category : Business & Economics
ISBN : 9780199782918
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Author : Gerald A. Michaelson,Steven Michaelson
Publisher : McGraw Hill Professional
Page : 250 pages
File Size : 49,7 Mb
Release : 2003-11-10
Category : Business & Economics
ISBN : 0071427309
Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of "The Art of War" includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy.
Author : Sun Tzu,James Sonhill,James Sonhill Dba
Publisher : Unknown
Page : 294 pages
File Size : 48,8 Mb
Release : 2020-06-28
Category : Electronic
ISBN : 9798577293284
Sun Tzu Marketing Strategy(tm) gives you a set of Sun Tzu strategy rules you can use to effectively plan out and strategize your marketing campaign. You plan and strategize your marketing campaign by first knowing how to develop a strategic plan and establish a strategic position for your offer. Then you craft a practical strategy and formulate a strategy cycle to make your strategic plan work and help you obtain your strategic position. Your strategic plan works with your strategy and your strategic position works with your strategy cycle. This is how you effectively plan out and strategize a viable marketing campaign that will sell anything.
Author : Gary Gagliardi,Sun Tzu
Publisher : Unknown
Page : 228 pages
File Size : 42,8 Mb
Release : 2014-03
Category : Business & Economics
ISBN : 1929194749
Two books in one, this award-winning work contains the complete original text of "The Art of War" on the left-hand pages and its line-by-line adaptation for facing marketing challenges, "The Art of Marketing" on the facing right-hand pages. This book applies Sun Tzu's methods to positioning a brand in the marketplace and creating market awareness of that brand. It focuses specifically on choosing the right target markets and seeing opportunities among specific groups of people. It won Ben Franklin Book Award recognition as one of the best Business books of the year. This book also contains the only award-winning complete English translation of Sun Tzu's "The Art of War." Sample Text: "Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1.Discuss philosophy. 2.Discuss the climate. 3.Discuss the ground. 4.Discuss leadership. 5.Discuss military methods." This is market competition. Without marketing strategy, your organization will fail. Marketing is the foundation of fortunes and failures. Your marketing strategy is to preserve the best and destroy the rest. You must see all aspects of your market position. There are five aspects that define your position in a marketplace. Weigh these factors in your market analysis. You must insist on knowing your marketing situation. 1.Discuss your business mission. 2.Discuss the marketplace trends. 3.Discuss your market segment. 4.Discuss decision-making. 5.Discuss the marketing process. Table of Contents: The Art of War Plus The Art of Marketing Foreword: Using This Book9 Introduction: Sun Tzu's Basic Concepts19 1 Analysis25 Research27 2 Going to War39 Targeting41 3Planning an Attack51 Focus53 4Positioning63 Branding65 5Momentum 75 Creativity77 6Weakness and Strength87 Needs and Satisfaction89 7 Armed Conflict103 Communication105 8 Adaptability 117 Resilience119 9Armed March127 Campaigns129 10Field Position 147 Opportunities149 11Types of Terrain 165 Stages167 12 Attacking with Fire191 Desires193 13 Using Spies 203 Intelligence205 Glossary of Strategic Concepts216 Index of Topics in The Art of War220 About the Authors222
Author : Gerald Michaelson,Steven Michaelson
Publisher : McGraw Hill Professional
Page : 230 pages
File Size : 47,9 Mb
Release : 2003-11-10
Category : Business & Economics
ISBN : 9780071818599
Winning sales tactics from the greatest strategist of all time Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield. Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as: Get your strategy straight Win without fighting Have a unique selling proposition Know your competitor Aim for big wins Learn from lost sales
Author : Becky Sheetz-Runkle
Publisher : AMACOM
Page : 255 pages
File Size : 51,7 Mb
Release : 2014-06-11
Category : Business & Economics
ISBN : 9780814433829
Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.
Author : James Sonhill DBA,Sun Tzu
Publisher : Sonhill Publishing LLC
Page : 260 pages
File Size : 44,5 Mb
Release : 2020-06-28
Category : Business & Economics
ISBN : 8210379456XXX
FROM THE BACK COVER: SUN TZU CEO™ shows how you as a business leader and CEO can apply practical strategy principles and formulas from Sun Tzu The Art of War™ for decisive leadership and effective decision making. Becoming a decisive leader and effective decision maker requires you to have three strategy skills. You need authority skills that allow you to focus on generating value. You need planning skills that help you understand where you are now. And you need strategy skills that allow you to strategize and decide like a general. You also need a central decision making system that allows you to take full control of everything you do as a business leader. WHAT THIS BOOK CAN DO FOR YOU: SUN TZU CEO™ offers the most comprehensive business strategy system that all CEOs are searching for. This competitive strategy system which derives directly from Sun Tzu The Art of War™ can help you develop three sets of business skills for success: [1] your business authority skills, [2] your business strategic planning skills, and [3] your business strategy skills. As a CEO and business leader, you are the ultimate decision maker of your own business operation. Your business enterprise and your people depend entirely on you for their survival and success. Your success is also their success. Your failure is also their failure. This is why you must develop these three sets of business skills that will allow you to lead for victory and success like a true general. In this business strategy book SUN TZU CEO™, you will learn how to develop these three sets of business skills for victory and success. First, you learn how to develop your business authority skills. Your business authority skills help you focus on generating business value. You win your competition through your business value. Second, you learn how to develop your business strategic planning skills. Your business strategic planning skills help you define and establish your business strategic position which is the source of your business strength and power. And third, you learn how to develop your business strategy skills. Your business strategy skills help you define and formulate your business strategy cycle. In other words, you can deliver your business value in your competing marketplace and you can make your business strategic plan work only when you have your business strategy cycle that can work in your favor. SUN TZU CEO™ was written by James Sonhill DBA who is the world leading authority on Sun Tzu The Art of War™ and competitive business strategy, the international bestselling author of more than 90 classic and modern business strategy books, and the founder of Strategy Institute of America™ that is currently offering 32 business strategy courses and 12 business strategy certification programs worldwide. SUN TZU CEO™ is one of his nine Sun Tzu Branding™ books which include SUN TZU AOW™, SUN TZU 360™, SUN TZU PRO™, SUN TZU 10X™, SUN TZU BIZ™, SUN TZU ONE™, SUN TZU USA™, and SUN TZU MBA™. When you possess your business authority skills, business strategic planning skills and business strategy skills, you will be able to lead your enterprise and your people like a true general. Your business leadership is more decisive. Your business decisions are more effective. Your business performance is more adaptive. And, your business actions are more competitive. You can develop these three sets of powerful business skills in this business strategy book SUN TZU CEO™. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, please visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.
Author : Gerald A Michaelson,Steven W Michaelson
Publisher : Simon and Schuster
Page : 224 pages
File Size : 52,5 Mb
Release : 2010-04-18
Category : Business & Economics
ISBN : 9781440507083
In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom--tested for twenty-five centuries--that will help you seize the advantage, storm your competitors' gates, and conquer the marketplace!
Author : Chin-Ning Chu
Publisher : Crown Currency
Page : 224 pages
File Size : 50,7 Mb
Release : 2008-11-19
Category : Business & Economics
ISBN : 9780385519960
Forget everything you think you know about strength, strategy and success. This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu’s philosophy to win in every aspect of life. Would you like to transform your weaknesses into strengths? Succeed at work without compromising your ethics? Integrate your style and personal philosophy into every action you take? If so, this book is for you. In The Art of War for Women, bestselling author Chin-Ning Chu brings the eternal wisdom of philosopher-general Sun Tzu to women looking to gain a better understanding of who they are--and, more importantly, who they want to be. Although Sun Tzu’s book is about the application of strategies and determining the most efficient way of gaining victory with the least amount of conflict, every one of those strategies begins with having a deep understanding of the people and the world around us. They also require us to understand ourselves--our strengths and weaknesses, our goals and fears. In other words, the aim is not to apply a series of rules coldly and dispassionately, but rather to integrate ourselves and our unique talents into the strategies we will employ. This is not a feel-good book. (But you will feel good after reading it.) It is not a motivational book. (But you will be motivated to achieve what you want, once you are done.) Ultimately, its purpose it to provide women with the strategies we all need to overcome the obstacles that stand in the way of our goals and dreams. Sun Tzu’s Art of War is the most influential book on strategy ever published, selling tens of millions of copies worldwide in several editions. Written by one of today’s foremost authorities on Sun Tzu, The Art of War for Women is sure to become a classic in its own right.
Author : Hwy-Chang Moon
Publisher : Cambridge University Press
Page : 335 pages
File Size : 52,5 Mb
Release : 2018-08-09
Category : Business & Economics
ISBN : 9781108470308
A novel integration and extension of two global strategy classics: Sun Tzu's military strategy and Michael Porter's business strategy.
Author : Allan P. Sand
Publisher : Allan P. Sand
Page : 95 pages
File Size : 46,6 Mb
Release : 2012-10-01
Category : Business & Economics
ISBN : 8210379456XXX
This is how Sun Tzu helps you develop and implement promotion & marketing programs! Apply the philosophy of warto expanding your business! 2,500 years ago, a Chinese general, Sun Tzu, wrote a treatise titled “The Art of War”. It summarized his lifetime experiences of what was important about warfare and battlefield management. Your success (and even survival) in the business world depends upon effective research, preparation, planning, thinking, and execution of your promotion programs. Inside are the secrets of business success. Gain new insights into how to: • Win against larger, better-funded competitors • Design useful marketing strategies that work • Create effective messages that get results • Design material specifically for target publics • Aggressively improve customer attitudes Make sure you have a pencil and notepad as you read through this book. There will be much re-evaluation of bedrock doctrine. Many current beliefs are actually ill-considered dogma. You need to document the many tactical ideas and concepts this book will inspire your business philosophy.