The Essential Non Profit Public Relations Guide

Author : E Williams
Publisher : CreateSpace
Page : 52 pages
File Size : 44,7 Mb
Release : 2012-04-13
Category : Business & Economics
ISBN : 1456540955

Get Book

The Essential Non-Profit Public Relations Guide by E Williams Pdf

Public relations is a core aspect of a non-profit's mission and essential to its success. The complicated and sometimes baffling nature leaves many small non-profits struggling. This guide is designed to help small non-profits and organizations get a grasp on how to build an effective public relations strategy and work with the media to get the right exposure for the issues that you care about. Throughout this guide you'll find tips and resources to aid your non-profit's mission and make your next and on-going public relations campaigns a success. Learn the best ways to contact reporters, build a direct contact campaign through online social media, or write a press release for your upcoming community event. This guide is a one-stop-shop for your organization's public communications needs. Find out how to effectively pitch reporters, write grabbing titles, put together great publicity events, avoid media pitfalls and navigate your way to a successful public relations campaign.

Author : Anonim
Publisher : Unknown
Page : 212 pages
File Size : 50,7 Mb
Release : 1995
Category : Business & Economics
ISBN : UOM:39015046500685

Get Book

Promoting Issues & Ideas by Anonim Pdf

The revised and updated edition of Promoting Issues and Ideas shows you how to develop and enhance your organization's public relations plan. This book -- equally valuable for old hands and newcomers to the field -- covers essential aspects of nonprofit public relations. You will learn to create informational materials; exploit public speaking events; expand media coverage; orchestrate special events; manage public relations crises; and much more! The revised edition also features information on new communication technologies available to nonprofits.

Author : Ruth Ellen Kinzey
Publisher : Routledge
Page : 244 pages
File Size : 51,7 Mb
Release : 2013-04-15
Category : Business & Economics
ISBN : 9781135024260

Get Book

Using Public Relations Strategies to Promote Your Nonprofit Organization by Ruth Ellen Kinzey Pdf

Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection easy yet effective. As a marketing, public relations or development professional, you will gain effective public relations tools that are within your established budget parameters. Public relations expertise is becoming extremely important to the survival of nonprofit organizations as more and more nonprofits compete for dollars. Using Public Relations Strategies to Promote Your Nonprofit Organization recognizes that nonprofit professionals may wear many different hats and may have very limited public relations or marketing training. Therefore, with Using Public Relations Strategies to Promote Your Nonprofit Organization, you will find that even a novice communicator will be able to perform marketing and public relations tasks in an effective, strategic manner. Some of the areas you will explore include: adopting a business strategy step-by-step guide to creating your annual report step-by-step guide to creating your nonprofit newsletter how to set up an effective speaker's bureau, strategically market your speaker's bureau, and monitor its effectiveness in generating revenue for your nonprofit organization writing speeches to promote your nonprofit organization using audiovisual aids and nonverbal communication in your speeches selecting and organizing a board of directors board of directors job description, recruiting and retention Using Public Relations Strategies to Promote Your Nonprofit Organization explains why you must take a more business like approach to public relations write nonprofit groups and assists the novice public relations specialist with executing basic PR tasks that are pertinent to an organization's profits. You will gain step-by-step guidance on steering your nonprofit organization to financial success.

Author : Debbie Mason
Publisher : Unknown
Page : 115 pages
File Size : 49,9 Mb
Release : 2003
Category : Marketing
ISBN : OCLC:52591353

Get Book

Nonprofit Public Relations Toolkit by Debbie Mason Pdf

Author : Art Feinglass
Publisher : Jossey-Bass
Page : 344 pages
File Size : 41,6 Mb
Release : 2005-05-23
Category : Business & Economics
ISBN : IND:30000102962523

Get Book

The Public Relations Handbook for Nonprofits by Art Feinglass Pdf

Publisher Description

Author : Kathy Bonk,Henry Griggs,Emily Tynes
Publisher : Jossey-Bass
Page : 212 pages
File Size : 42,8 Mb
Release : 1999
Category : Business & Economics
ISBN : UOM:39015053149897

Get Book

The Jossey-Bass Guide to Strategic Communications for Nonprofits by Kathy Bonk,Henry Griggs,Emily Tynes Pdf

In this much needed resource, nonprofit organizations are provided with everything they need to construct solid communications campaigns that successfully promote their programs and services. This book shows readers how to select the right media, develop messages, produce printed materials, train spokespeople, use paid advertising and public service announcements, and handle negative press.

Author : Kathy Bonk,Emily Tynes,Henry Griggs,Phil Sparks
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 49,5 Mb
Release : 2008-09-17
Category : Business & Economics
ISBN : 9780470181546

Get Book

Strategic Communications for Nonprofits by Kathy Bonk,Emily Tynes,Henry Griggs,Phil Sparks Pdf

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

Author : Melanie Mathos,Chad Norman
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 42,6 Mb
Release : 2012-02-07
Category : Business & Economics
ISBN : 9781118106242

Get Book

101 Social Media Tactics for Nonprofits by Melanie Mathos,Chad Norman Pdf

The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

Author : Ruth Ellen Kinzey
Publisher : Routledge
Page : 244 pages
File Size : 45,9 Mb
Release : 2013-08-21
Category : Business & Economics
ISBN : 9781136495946

Get Book

Promoting Nonprofit Organizations by Ruth Ellen Kinzey Pdf

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

Author : Teri Kline Henley,Walter W Wymer, Jr,Donald Self
Publisher : Routledge
Page : 280 pages
File Size : 49,6 Mb
Release : 2013-03-07
Category : Business & Economics
ISBN : 9781136403712

Get Book

Marketing Communications for Local Nonprofit Organizations by Teri Kline Henley,Walter W Wymer, Jr,Donald Self Pdf

Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.

Author : Richard D. Waters
Publisher : Routledge
Page : 366 pages
File Size : 52,5 Mb
Release : 2014-12-05
Category : Language Arts & Disciplines
ISBN : 9781317636915

Get Book

Public Relations in the Nonprofit Sector by Richard D. Waters Pdf

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

Author : Nicky Garsten,Ian Bruce
Publisher : Routledge
Page : 290 pages
File Size : 52,9 Mb
Release : 2018-06-13
Category : Business & Economics
ISBN : 9781351022200

Get Book

Communicating Causes by Nicky Garsten,Ian Bruce Pdf

Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions. The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new ‘Fit to Partner Test’ and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China. Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.

Author : Donald R. Self,Walter W. Wymer,Teri Kline Henley
Publisher : Routledge
Page : 265 pages
File Size : 45,7 Mb
Release : 2002
Category : Business & Economics
ISBN : 0789017032

Get Book

Marketing Communications for Local Nonprofit Organizations by Donald R. Self,Walter W. Wymer,Teri Kline Henley Pdf

Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization's future. This practical guidebook is divided into two easy-to-use sections: "Targets" details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; "Tools" explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 46,8 Mb
Release : 2010-05-13
Category : Business & Economics
ISBN : 9780470619858

Get Book

The Nonprofit Marketing Guide by Kivi Leroux Miller Pdf

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
Page : 438 pages
File Size : 46,7 Mb
Release : 2013-08-08
Category : Business & Economics
ISBN : 9781118722374

Get Book

Content Marketing for Nonprofits by Kivi Leroux Miller Pdf

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.