Applied Case Studies In Marketing

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Applied Social Marketing and Quality of Life

M. Mercedes Galan-Ladero,Reynaldo G. Rivera
Applied Social Marketing and Quality of Life Book PDF

Author : M. Mercedes Galan-Ladero,Reynaldo G. Rivera
Publisher : Springer Nature
Page : 424 pages
File Size : 54,6 Mb
Release : 2021-12-02
Category : Social Science
ISBN : 9783030832865

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Applied Social Marketing and Quality of Life by M. Mercedes Galan-Ladero,Reynaldo G. Rivera Pdf

This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.

Case Studies on Social Marketing

M. Mercedes Galan-Ladero,Helena M. Alves
Case Studies on Social Marketing Book PDF

Author : M. Mercedes Galan-Ladero,Helena M. Alves
Publisher : Springer
Page : 254 pages
File Size : 55,9 Mb
Release : 2019-02-20
Category : Business & Economics
ISBN : 9783030048433

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Case Studies on Social Marketing by M. Mercedes Galan-Ladero,Helena M. Alves Pdf

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.

Marketing : 10 cases studies

Claire Garcia,Jean-Louis Martinez
Marketing 10 cases studies Book PDF

Author : Claire Garcia,Jean-Louis Martinez
Publisher : Unknown
Page : 250 pages
File Size : 55,7 Mb
Release : 2013
Category : Marketing
ISBN : 2100588338

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Marketing : 10 cases studies by Claire Garcia,Jean-Louis Martinez Pdf

Renault, Samsung, Lacoste This book provides opportunities to discover a selection of issues recently faced by 10 major French companies. Each case offers in a clear and structured manner: a case presentation sheet including the problem statement, learning objectives, as well as the main themes and marketing tools used throughout the case; a narrative reviewing important information about the company and its environment, leading to the problem to be investigated; a series of questions guiding the draft of a structured solution; a detailed solution outlining the main strategic recommendations. Based on real issues and written in collaboration with the companies, the 10 fi eld-based case studies allow applying marketing principles, theories and models: segmentation, positioning, marketing plan, as well as designing strategies at the product, price, place and promotion levels. Learning by doing, applied to marketing!"

Experiential Marketing

Wided Batat
Experiential Marketing Book PDF

Author : Wided Batat
Publisher : Routledge
Page : 445 pages
File Size : 44,8 Mb
Release : 2020-12-27
Category : Business & Economics
ISBN : 9781000297973

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Experiential Marketing by Wided Batat Pdf

Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case studies from 12 key sectors, from technology, consumer goods, and B2B to luxury, events, and tourism sectors. With a selection of case studies from leading brands, such as Coca-Cola, Nutella, Chanel, NASA, The New York Times, Pfizer, and Amtrak, the reader will learn and practice the experiential marketing tools and strategies through these examples. Expert testimonials, practical applied exercises, and the author’s online videos provide both theoretical foundations and concrete application. This is a must-read for advanced undergraduate and postgraduate Marketing and Customer Experience students and an excellent teaching resource. It should also be of great use to practitioners – particularly those studying for professional qualifications – who are interested in learning experiential marketing strategies and developing knowledge about the way big brands in different sectors are designing the customer experience online and offline. Online material includes lecture slides, a test bank of questions, an instructor’s manual, and explanatory videos.

The Best Digital Marketing Campaigns in the World

Damian Ryan,Calvin Jones
The Best Digital Marketing Campaigns in the World Book PDF

Author : Damian Ryan,Calvin Jones
Publisher : Kogan Page Publishers
Page : 224 pages
File Size : 52,5 Mb
Release : 2011-06-03
Category : Business & Economics
ISBN : 9780749460631

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The Best Digital Marketing Campaigns in the World by Damian Ryan,Calvin Jones Pdf

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

Applied Case Studies in Marketing

S. Shajahan
Applied Case Studies in Marketing Book PDF

Author : S. Shajahan
Publisher : Unknown
Page : 0 pages
File Size : 41,7 Mb
Release : 2011-07-15
Category : Marketing
ISBN : 9380607113

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Applied Case Studies in Marketing by S. Shajahan Pdf

The 2008 recession brought to the fore one of the most significant criticisms levelled at higher education: that business education did not prepare students to deal with market turbulence. B-schools realized that to remain viable, both the process and content of marketing curriculum had to be substantially revised to match the needs of global businesses, especially in times of market turbulence. This book focuses on the analysis of the marketing environment, STP marketing, relationship marketing and Internet-based marketing. These come supported with visuals, insights and illustrations from current marketing trends. While focusing on SWOT, PEST ANOSFF Matrix/ GE Matrix, Five Forces Model and STP marketing, the emphasis on basic marketing principles has been reduced. The enclosed CD contains presentations strongly grounded in IT-enabled marketing and 4 sections on Concept, Product and Sector Focus; Corporate Insights; Suggested Readings and; Working Projects. Salient Features Carries substantial coverage of IT-enabled marketing concepts and marketing campaigns, companies and packages in the current marketing environment. Discusses marketing post-recession, and specifically the Indian market, in the post-recession scenario. E.g., Hindustan Unilever Ltd and even smaller retail enterprises like Vishal Retail, Subhiksha Stores, Big Bazaar and Food Bazaar. Studies technological revolutions including Broadband and 3G interventions, Web-based marketing and social media and their use in the digital market place. Carries Six Indian Case Studies: Spreading Mobile Culture Through 3G Revolution; Rivalry Off the Air: Saga of Kingfisher and Jet Airways; The Great Indian Retail Story under Test; The Heat of Recession and Destocking: Can HUL Overcome the Pressure?; Building DTH PC Segment: Portfolio for Creative Solutions Ltd., and; Nokia Connects the World.

Cause-Related Marketing

M. Mercedes Galan-Ladero,Clementina Galera-Casquet,Helena M. Alves
Cause Related Marketing Book PDF

Author : M. Mercedes Galan-Ladero,Clementina Galera-Casquet,Helena M. Alves
Publisher : Springer Nature
Page : 447 pages
File Size : 40,6 Mb
Release : 2021-03-27
Category : Business & Economics
ISBN : 9783030654559

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Cause-Related Marketing by M. Mercedes Galan-Ladero,Clementina Galera-Casquet,Helena M. Alves Pdf

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.

Case Studies on Food Experiences in Marketing, Retail, and Events

Susanne Doppler,Adrienne Steffen
Case Studies on Food Experiences in Marketing Retail and Events Book PDF

Author : Susanne Doppler,Adrienne Steffen
Publisher : Woodhead Publishing
Page : 238 pages
File Size : 55,5 Mb
Release : 2020-08-21
Category : Business & Economics
ISBN : 9780128177938

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Case Studies on Food Experiences in Marketing, Retail, and Events by Susanne Doppler,Adrienne Steffen Pdf

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Presents the challenges customers face in their away-from-home food shopping Explains how customer food experiences can be created Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences

Strategic Marketing Management in Asia

Syed Saad Andaleeb,Khalid Hasan
Strategic Marketing Management in Asia Book PDF

Author : Syed Saad Andaleeb,Khalid Hasan
Publisher : Emerald Group Publishing
Page : 592 pages
File Size : 48,9 Mb
Release : 2016-12-22
Category : Business & Economics
ISBN : 9781786357458

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Strategic Marketing Management in Asia by Syed Saad Andaleeb,Khalid Hasan Pdf

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Marketing Management

Douglas J. Dalrymple,Leonard J. Parsons
Marketing Management Book PDF

Author : Douglas J. Dalrymple,Leonard J. Parsons
Publisher : Wiley
Page : 728 pages
File Size : 45,5 Mb
Release : 2000-01-04
Category : Business & Economics
ISBN : 0471332380

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Marketing Management by Douglas J. Dalrymple,Leonard J. Parsons Pdf

All the Skills Students Need to Succeed in Today's Competitive Business World Completely updated and revised, the Seventh Edition focuses on all aspects of planning, coordinating and executing a successful marketing strategy. Covering the key marketing management concepts, this popular and comprehensive text shows students how to apply the material in today's business environment. And with the help of 39 case studies, they'll quickly develop the decision-making and critical-thinking skills needed to solve realistic marketing problems. New Features of the Seventh Edition * Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. * The Internet is fully integrated with all marketing activities. The authors provide broad Internet coverage and many examples in the distribution, direct marketing, promotion, services marketing, and advertising chapters. * New "Applying. to" and "Integrating. with" sections highlight topical marketing and business areas. * 26 new case studies have been added that cover a wide range of products and organizations. Most of these cases focus on the global business environment.. * Internet coverage is integrated throughout the book. * Globalization is thoroughly discussed and the concepts are reinforced through examples, questions, and cases. * SPSS(r) Student Version for Windows 9.0 is available to accompany the text.

Mobile Marketing Management

Hongbing Hua
Mobile Marketing Management Book PDF

Author : Hongbing Hua
Publisher : CRC Press
Page : 444 pages
File Size : 53,5 Mb
Release : 2019-03-18
Category : Business & Economics
ISBN : 9780429633898

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Mobile Marketing Management by Hongbing Hua Pdf

With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what’s the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years. Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short. In view of the concept of customer-first, it is all about service, and products become productized service concepts. In view of the failure of mass communication, the competition among all services becomes the competition of substance differentiation. Regarding the popularity of self-organization, it becomes a trend to cooperate with people rather than the company to develop the market. In view of the principle of fuzzy market boundary, the enterprises shall optimize their living space and evolve their development space. This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.

Teaching Case Studies - Marketing and Branding

Jan-Philipp Büchler,Jennifer Decker
Teaching Case Studies Marketing and Branding Book PDF

Author : Jan-Philipp Büchler,Jennifer Decker
Publisher : Logos Verlag Berlin GmbH
Page : 184 pages
File Size : 55,5 Mb
Release : 2018-01-15
Category : Business & Economics
ISBN : 9783832546359

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Teaching Case Studies - Marketing and Branding by Jan-Philipp Büchler,Jennifer Decker Pdf

In this case study book we present real teaching cases in branding and marketing which are suitable for Bachelor and Master Programs in International and Strategic Management. Case study learning and teaching offers students and lecturers a great opportunity for class discussions on prevailing topics. Case studies can be used for individual and group work. The structure of the cases allows lecturers to use it in different contexts regarding exercises and educational objectives. Case teaching provides an interactive and challenging environment, involving diverse perspectives and complex interdependencies that trigger thoughts and discussions about practical business challenges.

Social Marketing in Action

Debra Z. Basil,Gonzalo Diaz-Meneses,Michael D. Basil
Social Marketing in Action Book PDF

Author : Debra Z. Basil,Gonzalo Diaz-Meneses,Michael D. Basil
Publisher : Springer
Page : 474 pages
File Size : 54,5 Mb
Release : 2019-05-24
Category : Business & Economics
ISBN : 9783030130206

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Social Marketing in Action by Debra Z. Basil,Gonzalo Diaz-Meneses,Michael D. Basil Pdf

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.

Be the Gateway

Dan Blank
Be the Gateway Book PDF

Author : Dan Blank
Publisher : Unknown
Page : 178 pages
File Size : 51,5 Mb
Release : 2017-03-07
Category : Advertising
ISBN : 0998645214

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Be the Gateway by Dan Blank Pdf

Many people feel the drive to do creative work, but get overwhelmed by the process of connecting with an audience. If you want to share your voice and inspire people with your writing, art, craft, or creative idea, you have to provide your audience a new way of looking at the world, of knowing themselves, and connecting with others

Case Studies in the Beer Sector

Roberta Capitello,Natalia Maehle
Case Studies in the Beer Sector Book PDF

Author : Roberta Capitello,Natalia Maehle
Publisher : Woodhead Publishing
Page : 390 pages
File Size : 53,8 Mb
Release : 2020-09-09
Category : Technology & Engineering
ISBN : 9780128177358

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Case Studies in the Beer Sector by Roberta Capitello,Natalia Maehle Pdf

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy. Investigates contemporary managerial and marketing dynamics in the beer sector Explores the relevance of consumer science and its use as a tool for marketing strategies for both multinational players and small craft breweries Includes case studies that provide the reader with real-life examples on how to apply concepts discussed Offers a global, cross-cultural perspective on the beer sector in different countries and continents