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Author : James A. Durham,Deborah McMurray Publisher : American Bar Association Page : 332 pages File Size : 53,9 Mb Release : 2004 Category : Law ISBN : 1590313550
The Lawyer's Guide to Marketing Your Practice by James A. Durham,Deborah McMurray Pdf
A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
Gregory H. Siskind,Deborah McMurray,Richard P. Klau
Author : Gregory H. Siskind,Deborah McMurray,Richard P. Klau Publisher : American Bar Association Page : 204 pages File Size : 52,9 Mb Release : 2007 Category : Business & Economics ISBN : 1590318765
The Lawyer's Guide to Marketing on the Internet by Gregory H. Siskind,Deborah McMurray,Richard P. Klau Pdf
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
A Lawyer's Guide to Marketing by Noah Carmichael Pdf
Although big law firm and small law firm marketing strategies have similarities to other small businesses, there is one thing you must keep in mind. You are NOT like other small or local businesses. The question then becomes, why are you utilizing the same marketing strategies as everyone else? Learn how to develop and improve your law firm marketing efforts to include data and analytics to get more clients and understand what attracts visitors to your law firm. In "A Lawyers Guide to Marketing," you will discover: -How having a client-centered website can significantly improve your (UX) user experience -How to define and develop your law firms content strategy -Why law firms should still use traditional marketing strategies to remain top of mind -How to improve your digital marketing efforts across all channels to lower costs and improve conversion -Why online reputation management matters to your law firms bottom line -How call tracking and conversation analytics can make your law firm more money Book Chapters: Chapter 1: The Client-Centered Website Design Chapter 2: Content Strategy and Development Chapter 3: Traditional Marketing and Building Offline Authority Chapter 4: A Look at Digital Marketing and Your Law Firm Chapter 5: Building Your Online Reputation Chapter 6: Call Tracking and Conversation Analytics Chapter 7: Creating Closed-Loop Analytics to Improve Conversions Also Included are 2 Checklists: - In-house Marketing Questionnaire - Agency Questionnaire
Author : Thomas C. Grella,Michael L. Hudkins Publisher : American Bar Association Page : 244 pages File Size : 46,8 Mb Release : 2004 Category : Business & Economics ISBN : 1590314239
The Lawyer's Guide to Strategic Planning by Thomas C. Grella,Michael L. Hudkins Pdf
Strategic planning is an integral component to the success of any business organization, including law firms and law-related entities. This practice-building resource can be your guide to planning dynamic strategic plans and implementing them at your firm. You'll learn about the strategic planning process and how to establish goals in key planning areas such as law firm governance, competition, opening a new office, financial management, technology, marketing and competitive intelligence, client development and retention, and more. Also, the accompanying CD-ROM contains a wealth of policies, statements, and questionnaires. If you're serious about improving the way your firm works, increasing productivity, making better decisions, and setting your firm on the right course, this book is the resource you need.
Author : Jennifer J. Rose Publisher : American Bar Association Page : 292 pages File Size : 50,7 Mb Release : 2005 Category : Lawyers ISBN : 9781590315262
How to Capture and Keep Clients by Jennifer J. Rose Pdf
In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you'll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more.
Author : Catherine Alman MacDonagh,Beth Marie Cuzzone Publisher : American Bar Association Page : 150 pages File Size : 42,5 Mb Release : 2007 Category : Business & Economics ISBN : 1590318307
The Law Firm Associate's Guide to Personal Marketing and Selling Skills by Catherine Alman MacDonagh,Beth Marie Cuzzone Pdf
This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.
The Wealthy Woman Lawyer's Guide to Law Firm Marketing in the Virtual Age by Davina Frederick Pdf
To operate a profitable, successful law firm business- particularly a practice that generates seven figures annually- besides being a competent lawyer, you need to invest in learning how to be a good steward of your business, a CEO, and a leader. Specifically, you must learn to attract better clients (mission, marketing, and sales), leverage your resources (time, team, and systems), and master money management (capital, strategy, and asset accumulation). Mastery of these skills is critical to the growth of a successful practice. This book teaches you how to attract more clients through strategic marketing of your law firm's services. In this book, I've chosen to focus on client attraction and marketing so we can take a deep dive into the subject. This book also addresses one aspect of the solo or small firm lawyer's problem: revenue growth. It is my belief that the other problems can be more easily addressed if the cash is there to help fund solutions for them.
The Lawyer's Guide to Strategic Practice Management by Ertel WILLIAMS Pdf
This new and updated edition of The Lawyer's Guide to Strategic Practice Management provides law firm leaders with the very latest guidance and market knowledge on how to improve and refine current management strategies in order to thrive and compete in today's legal marketplace.
Business Development for Lawyers by Sally J. Schmidt Pdf
Whether you’re launching a practice or trying to expand your book of business, this new guide gives you the help you seek. From developing a reputation to developing relationships, from retaining existing clients to generating new business, Business Development for Lawyers: Strategies for Getting and Keeping Clients examines all the available techniques, providing you with the expert insights and practical tips you need to make them work for you. You’ll learn how to write for publications, make effective presentations, network, handle the media, get results from participating in conferences and social events, follow up with contacts, build relationships with referral sources, close the deal with prospective clients, and more. This new book from a leading law firm marketer and consultant is an excellent starting point for anyone developing a personal marketing plan or for the lawyer who wants to improve personal marketing and business development skills
How Marketing Can Help Lawyers Make More Money by John Burnett,Becky Carroll Pdf
The New Role of Marketing in Law Firms Marketing is still not highly regarded by modern law firms. This is especially true for solo and mid-sized firms, who neither have the resources or motivation to learn and implement strategic marketing. Yet, marketing offers such firms their best opportunity to survive and prosper. This book offers a comprehensive and relevant explanation of strategic marketing that will work for lawyers and their firms. As always, the success level is a function of whether the reader is willing to commit the time and energy to this process. If you do, you will make more money!.
How to Market Your Law Firm Online - Internet Marketing Guide by Montina Portis Pdf
If you're on the first page of Google search results for "things you want to be known for," you win. If you're on page 2, you might as well be on page 200; you lose. This is a brutal competition, and you're up against the same lawyers here as you are in your practice: same competition, different battlefield.In order to be found on the Web, you need to put information there that people will find. That information has to be relevant and useful to your clients, and it needs to be distinctive and representative about your practice. In this guide we will walk you step-by-step through the process of marketing your law firm online by optimizing your website from an SEO perspective and explain:* How the search engines work (PPC vs. map listings vs. organic) and what you need to do to handle each for maximum return.* How to build authority online & how to use an authority building strategy so that your law firm ranks above the competition.* Our search engine optimization strategy for law firms.* The importance of law firm keywords. This single insight is invaluable for you as a lawyer, and more!
